Every marketer talks a lot about buyers and target audiences. But the truth is that do we know anything about our target audience. Understanding our target audience is one of the most difficult tasks for any marketing activity. Just when we marketers think we understand everything about our target audience, an issue pops up that [...]

ECommerce businesses face different challenges. The competition in eCommerce is so huge. So it takes extra hard work, and time to stay ahead of the competition. However, all successful eCommerce businesses have one or two things in common. In this post, I will discuss some these characteristics that successful businesses have in common. Get your [...]

The retail mode is changing every day. People prefer purchasing their products and services by simply clicking on a button instead of driving or walking to the malls. More companies are investing on eCommerce. Although eCommerce is growing by the day, there are still some brands that have lots of difficulties making enough sales. But [...]